“Milan Itineraries: 30 Businesses reshaping the city”returns with a double appointment On September 18 and 19 everyone is invited to nss edicola

Following the launch of Milan Itineraries: 30 Businesses reshaping the city, the guide by American Express created in collaboration with the Young Entrepreneurs Group of Confcommercio Milano Lodi Monza Brianza and curated by nss edicola, the project moves beyond the pages of the guide to become a physical experience at nss edicola in Piazza Bruno Buozzi. “Milan Itineraries”, developed as part of Shop Small®, American Express’ global initiative supporting small businesses, becomes a physical space where visitors can collect their copy of the guide, immerse themselves in its universe and discover the realities featured in the project. An invitation for the public to discover and experience the city firsthand through two special new appointments.

On September 18 and 19, nss edicola will host two activations inspired by the moments that define everyday Milanese life, featured in “Milan Itineraries”: “A fine giornata” and “Al risveglio”. The first appointment, on September 18, will be an evening dedicated to meeting and celebrating the city, with a DJ set and an aperitivo designed to capture Milan through flavours, atmospheres and new connections. A moment bringing together partners, the guide’s protagonists and the public, giving shape to the urban and contemporary dimension the project aims to showcase. The following day, September 19, the experience will continue with a breakfast in the square, a more intimate and convivial moment inspired by the “Al risveglio” ritual.

Participants will have the opportunity to meet, discover new places across the city and collect their copy of the guide together with a selection of project-related gadgets. The two days at nss edicola will invite the public to discover Milan Itineraries: 30 Businesses reshaping the city, the guide that tells the story of a new Milan through the experiences of entrepreneurs, creatives and independent realities contributing to shaping its contemporary landscape. An appointment designed to bring the project beyond the pages of the guide and create a direct moment of connection between the public and the protagonists of a city in constant evolution.