
September 29th, 2026
How did the FeverTree "Best of Napoli" event go? The three-day takeover to celebrate the start of the America's Cup
On September 24, the nss newsstand in Piazza San Pasquale hosted Best of Napoli, Fever-Tree's project dedicated to the passions and rituals that define the city. For the occasion, the newsstand was dressed in the brand's colours, becoming the meeting point for an evening of music and aperitivos. The DJ set curated by Matteo Romano and Marianna Cerullo set the tone for the event, while the Fever-Tree beverage corner offered drinks and non-alcoholic alternatives to enjoy together. Adding a personal touch to the experience, live illustrations by Valentina Festa were inspired by the participants' passions and their connection with Naples: mementos of the evening to take home. The story continued in the days that followed. Coinciding with the America's Cup regattas, branded Fever-Tree binoculars were distributed at the newsstand, to be taken to the nearby seafront to watch the boats in the gulf. Best of Napoli thus brought together the pleasure of gathering with a simple invitation: to stop, look out at the sea, and share in the start of the America's Cup in the city of Naples.















































