Here's what went down at the nss edicola event for the launch of Byredo's Future Memories An evening to celebrate the new fragrance and the romantic allure of memories

On October 15th, in Piazza Giovine Italia in Milan, nss edicola hosted an event dedicated to Future Memories, the new fragrance by Byredo inspired by moments that, as time passes, transform into memories destined to last. The evening brought guests together in an atmosphere devoted to the meeting of fragrance, art and music. The programme featured a live painting session by Red Longo, who accompanied the event with his artistic performance, followed by musical selections from a DJ set by Dirty Channels. The brand's community had the opportunity to discover the new fragrance and share an experience designed to celebrate the connection between present emotions and memories that endure over time. As part of the initiative, nss edicola and Byredo also offered a special activity: those who pick up the bookmark at the edicola can bring it to the Byredo store at Piazza Meda 3, in Milan, to receive a complimentary mini camera with the purchase of a 100 ml Byredo fragrance.

Scroll through the gallery above to find out how the evening went.