Here's what went down at the GUESS JEANS party at nss edicola in Milan An evening that saw the brand's community come together and receive a special gift

Yesterday, many fans gathered at the nss edicola in Piazza Buozzi to celebrate GUESS JEANS and their 40 years as leaders in the denim industry. The atmosphere was made even more special by the “Keep on Groovin’” DJ set with Carloalberto and Calliope, which got everyone dancing. Welcoming the brand’s community inside the nss edicola was an exclusive capsule of merch that included a limited-edition tote bag, patches, a keychain, and a newspaper telling the story of the brand up to its latest campaign with Tony Effe. After the event, guests who received a tote bag could head to the GUESS JEANS Denim Studio – Corso Comoin Via Carlo de Cristoforis 1 in Milan to show the voucher found inside it and customize their tote bag. Amid music, energy, and smiles, the evening turned into a moment of celebration and sharing that marked the beginning of a new season for the iconic brand led by Nicolai Marciano.