Abbracci a Firenze The Hoxton

As part of the launch of our project Bacioni a Firenze, during Pitti we celebrated Abbracci a Firenze at The Hoxton, Florence. The event brought the collaboration to life through a dedicated merch capsule and the presence of our nss edicola pop-up inside The Hoxton for the entire duration of Pitti. Set to the sounds of Ricardo Baez of Tropical Animals and JXNMADEIT of BNKR44, the night became a shared moment of music, movement, and connection in the city.