Guess Jeans

nss edicola in Piazza Buozzi turned into a meeting point to celebrate the 40th anniversary of GUESS JEANS, an icon of denim. The brand’s community was welcomed into a vibrant atmosphere, brought to life by the “Keep on Groovin’” DJ set with Carloalberto and Calliope, which got everyone dancing. The highlight of the evening was an exclusive capsule collection featuring a limited-edition tote bag, patches, a keychain, and a newspaper telling the story of GUESS JEANS — from its origins to the latest campaign with Tony Effe. An invitation to carry the world of GUESS everywhere, enhanced by the chance to customize the tote bag at the Denim Studio in Corso Como, Milan, by showing the voucher tucked inside. Between music, smiles, and great energy, the event marked the beginning of a new season for Nicolai Marciano’s iconic brand, celebrating the connection between denim culture and community spirit.