The Fuorimoda merch capsule by nss edicola is an exclusive collection designed to support the project during Milan Fashion Week. Each piece carries ironic and irreverent statements that highlight the clichés and contradictions of a fashion industry that struggles to renew itself. More than simple merch, it’s a way to reaffirm the critical and experimental spirit of nss, and to imagine fashion as something collective, accessible and far from the dogmas of the past.