Edicola Iconica x UGG

EDICOLA ICONICA is a project that celebrates the Italian lifestyle through a contemporary lens, bringing together culture and lifestyle in a space designed to foster connection, creative expression, and sharing. On the occasion of Pitti Immagine, nss edicola and UGG Europe collaborated to transform Ditta Artigianale in Florence into a contemporary square, inspired by the energy and social rhythm of iconic Italian piazzas. The initiative featured live music and moments of social interaction, creating an experience that blended tradition, creativity, and community.