Bacioni da Luisa

An exclusive event organized by nss edicola at the LuisaViaRoma venue in Florence unveiled the collaboration between the two brands during Pitti Immagine 2025. Bacioni da Luisa combines the phrase Bacioni a Firenze (Kisses from Florence) with the name LuisaViaRoma, an icon of the city, to pay tribute to the love tourists feel for Florence. The image of the city and two sweet cherubs animate the purple and red graphics, resulting in a design inspired by the timeless beauty of the City of Art.