Fuorimoda

Fuorimoda is the new collection by nss edicola, presented during Milan Fashion Week and part of a broader project featuring live talks, events, and promoting a new way of experiencing it. Each piece carries ironic and irreverent statements that highlight the clichés and contradictions of a fashion industry that struggles to renew itself. More than simple merch, it’s a way to reaffirm the critical and experimental spirit of nss, and to imagine fashion as something collective, accessible and far from the dogmas of the past.