On the occasion of Pitti Uomo, nss edicola lands for the first time in Florence with Bacioni a Firenze, an urban and sentimental pop-up installation in the historic center, paying tribute to the bond between the city and those who pass through it. A love story told through the eyes of tourists, stolen kisses in hidden corners, blurred photos on bridges, and the nostalgia that follows every departure. Bacioni a Firenze is an affectionate and collective declaration to the city of art and encounter, always a destination, refuge, and stage for those seeking beauty, inspiration, and connection, brought to life through an exclusive capsule collection inspired by artisanal embroidery, Renaissance angels, and popular graphics, alongside events, collaborations, and moments of cultural exchange.